01Lead story
Blog Articles
SEOoptimizedexpertarticlesthatgenerateorganictrafficandmakeexpertisevisible.
Content Marketing · Innsbruck
Issue —01 / 09
The front page
SEO content from Innsbruck. Articles, pillar pages and strategies that bring organic traffic. Without ongoing ad spend.
The Briefing
02 / 09Adsrunaslongasyoupay.Contentrunsbecauseitisgood.Everyarticleisanemployeewhoneverquits:rankingatthreeinthemorning,answeringquestionsonaSunday,sellingwithoutselling.Witheveryissuethearchivegrowsmorevaluable.Thatisnotmagic.Thatiseditorialwork.
Sustainable trafficAuthorityCompound growthHigher conversion
The Editorial Statute
No invented percentages. Only numbers we stand behind.
3 to 0
months until ranking
2 to 0
articles per month
from 0 €
per article
0
strategy that stays
The Desks
Every format has its desk.
From blog articles to pillar pages to FAQ content. Formats that rank and convert.
02
Pillar Pages
Comprehensivetopicpagesascontenthubsthatbuildauthorityandlinkinternally.
03
Landing Pages
Conversionoptimizedpagesfortargetedleadgenerationandcustomeracquisition.
04
FAQ Content
StructuredanswersbuiltforfeaturedsnippetsandpositionzeroonGoogle.
05
Glossaries
Clearexplanationsforindustryterms,longtailkeywordsandeducationalcontent.
06
How To Guides
Stepbystepguideswithrealvalueforyouraudience.
The Plan
05 / 09One month of editorial.
Topic clusters instead of lucky shots. The editorial calendar turns single articles into a strategy.
And consistency into an archive that grows more valuable every month.
Month 01 of many
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Pillar
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Glossary
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One chip is one publication. Orange dots are publishing days.
The Plan
05 / 09One month of editorial.
Topic clusters instead of lucky shots. The editorial calendar turns single articles into a strategy.
And consistency into an archive that grows more valuable every month.
Month 01 of many
Mo
Tu
We
Th
Fr
Sa
Su
01
02
Blog
03
04
FAQ
05
06
07
08
09
Pillar
10
11
Blog
12
13
14
15
16
Guide
17
18
Blog
19
20
21
22
23
Glossary
24
25
Blog
26
27
FAQ
28
One chip is one publication. Orange dots are publishing days.
The Process
From pitch to issue.
Four stations, one rhythm. This is how content is made that does not just appear, but works.
- 01
Research
Keyword research, competitor analysis and content gap analysis. We find the topics where you can win.
- 02
Editorial Conference
Content plan, topic clusters and editorial calendar. Publishing with rhythm instead of gut feeling.
- 03
Writing
SEO optimized writing by experienced editors with industry knowledge. By humans, for humans, for Google.
- 04
Print and Circulation
Publication, promotion and ongoing optimization. Every issue makes the archive more valuable.
The Edit
From raw copy to story.
Tools deliver the data, humans write the text. In between sits the correction loop.
Draft 01
10 tips for better content
→ Too generic. Own the topic instead of skimming it.
- Keyword: content marketing tyrolAhrefs: KD 14
- Search intent: informational + comparisonSurfer Score 92
- Structure: H2s from People Also AskClearscope A+
- After 90 days: snippet wonSearch Console: position 3
Approved for printSEO Content · 8 min read
The guide that owns your topic.
Researched, written, optimized. An article that answers your customers' questions before your competitors understand them.
Pillar page · Featured snippet · Internally linked
Tools of the newsroom
The Follow Ups
Questions left?
The answers that usually come up in the first call.
New content typically needs 3 to 6 months to rank in search results. With a clean strategy and consistent publishing you build an authority that generates traffic long term.
More disciplines
End / 09