Client
Prosy Packaging GmbH
Category
Website Redesign
Period
January - April 2025
Tech
HubSpot CMS, HubDB, SEO
Overview
Prosy Packaging is a B2B specialist for custom packaging solutions -- from advent calendars and premium gift boxes to branded carrier bags. Their clients are companies and brands that see packaging as part of their brand experience. The existing website no longer lived up to this standard: an outdated design, confusing product categories, and hardly any inquiries through the website. Our brief was a full-service package -- from strategy through design and copywriting to technical implementation and SEO.
Our Role
Full-service package: web design, development, copywriting, SEO optimization and strategic consulting.
Challenge
The old website displayed the product range but told no story. Visitors couldn't see at a glance why Prosy was the right partner for their packaging needs. The site wasn't mobile-optimized, load times were long, and the conversion rate was correspondingly low. At the same time, online competition was growing -- Prosy needed not just a new website, but a clear digital positioning as a premium provider.
Solution
In close collaboration with the Prosy team, we developed a completely new web presence on HubSpot CMS. Each product category -- from advent calendars to industrial packaging -- received its own landing page with tailored copy, application examples, and clear contact options. We wrote all the copy ourselves, optimized the site structure for SEO, and implemented a design that visually conveys Prosy's quality standards. The entire process was iterative: regular alignment rounds ensured every page hit exactly the right tone.
Results
+140%
More inquiries
+85%
More organic traffic
+60%
Higher time on site
-35%
Lower bounce rate
“visualy rethought our website from the ground up. The collaboration was seamless, and the results speak for themselves -- we receive significantly more qualified inquiries than before.”
Geschaeftsfuehrer
Prosy Packaging GmbH