Prosy Landing Pages

Following the successful website redesign, Prosy Packaging commissioned us to create targeted campaign landing pages for their key product categories. Whether advent calendars for brands, custom gift boxes, or product packaging with special printing — each product has its own target audience and sales approach. The landing pages serve as the bridge between advertising campaigns on Google, Meta, and email newsletters and the actual inquiry.

Each campaign addresses a different audience: marketing managers looking for advent calendars as corporate gifts have different needs than product managers seeking packaging solutions for a product launch. A generic page for everyone doesn't work — each landing page must be precisely tailored to the audience, channel, and stage of the customer journey. At the same time, pages needed to be created quickly and flexibly adapted to keep pace with changing campaigns.

We developed a modular landing page system on HubSpot that enables quick adaptations without starting from zero each time. Each page follows a proven conversion structure: strong headline, product benefits at a glance, application examples, and a clear call-to-action. Copy is channel-specific — visitors from Google Ads get different messaging than those from a newsletter. Through iterative testing, we continuously optimize the pages further.