You want a website built and you want to be found locally, in Innsbruck, Imst, Kufstein or Kitzbühel. This piece answers two questions: which pages every business website needs, and what the whole thing realistically costs. Plus a local SEO checklist to work through.
The seven pages every SME website needs
1. Home
The home page should convey within seconds who you are, what you offer and why your business matters locally. A clear main heading lets visitors orient themselves immediately. Add short teasers for your services, trust elements such as reviews or partner logos, and one unambiguous call to action.
Name, address and phone number belong in the footer, identical across every platform. This NAP consistency is one of the simplest and most frequently overlooked local SEO levers.
2. About
Tell your story so visitors get a feel for who is behind the business. Real team photos, visible values, approachable rather than anonymous. In a regional market that is exactly what builds trust.
A local paragraph earns its place here: why you are the right partner in Tyrol, what experience you have on the ground, which nearby projects back that up.
3. Services
One page per service. The structure stays clear and both visitors and search engines understand immediately what is on offer. Each page starts with the customer’s problem and then shows the solution. Concrete local examples underline the regional footing, and a short FAQ removes the most common doubts.
4. References
Show previous work as short case studies: goal, execution, result. A client quote adds authenticity. Always name the town or district so prospects from the region recognise themselves.
5. Contact
A short form is enough. Too many fields put people off. Phone number and email address belong on the page as clickable links, so that calling is a single tap on mobile.
6. Blog or guide
Even a dental practice scores with content that answers what patients actually ask. A post like „Professional teeth cleaning in Innsbruck: process and benefits“ answers exactly what people want to know before booking.
7. Legal notice and privacy policy
Austria has clear disclosure obligations under the E-Commerce Act and the Media Act. Every website therefore needs a complete legal notice and a GDPR compliant privacy policy. That creates legal certainty and, along the way, trust.
Templates and detail at the Austrian Chamber of Commerce and the Business Service Portal.
Three models, three cost structures
Project based, paid once
The classic agency model: the site is built once to your requirements. Maintenance and changes are agreed separately or booked as a service package.
- For: full control over design and features, costs only when needed after the build, well suited to a clearly bounded scope.
- Against: high entry cost, later changes cost extra, and without a maintenance contract security and updates are your responsibility.
- Price range: small SME sites from around €1,500–2,000, larger projects €5,000 and up.
Website as a service, paid monthly
A monthly rate instead of a large one off payment. It typically covers hosting, updates, security, smaller changes and support.
- For: little or no entry cost, fixed monthly spend and therefore predictable budgeting, ongoing care included, no expensive relaunch every few years.
- Against: over many years the total can exceed a one off payment, and switching providers takes more effort.
- Price range: from €80–150 a month, more with a larger feature set.
Our own offering in this category is called EasyWeb and starts at €80 a month, with no upfront cost and no lock in. For a new business that is often the deciding point: the website is there before the first revenue is.
Website builder, self built
Roughly €100–300 a year, suitable for simple sites. Custom design, personal support and SEO care are not included, and maintenance stays with you.
Reference figures from Austria
- Domain and hosting: around €12–120 a year, depending on the extension and provider.
- Builder sites: around €100–300 a year.
- Custom SME sites: from around €1,500–2,000, considerably more for larger projects.
Price ranges per Herold and FRIDA GRÜN. Figures vary considerably by provider and scope.
What cost calculations almost always leave out: copy and images, the SEO groundwork, maintenance and security, tracking, and the legally required pages. Budget only the design and you have budgeted about half.
Local SEO checklist
Clean heading structure
Exactly one H1 per page, plus H2s that say something. Title and meta description contain the location without tipping into keyword stuffing. A clear structure helps Google and readers equally.
Internal linking
Link deliberately from home and services to locations, references and blog posts. That is how users and search engines learn which pages matter.
Images
Descriptive file names and a descriptive alt text, for example webdesign-innsbruck-project.webp. That makes images findable in search too.
Local landing pages
With several towns or regions, a page per location is worth it. It raises the chance of appearing in local results.
NAP consistency
Name, address and phone number must be identical everywhere: on the site, in the Google Business Profile and in directories. Diverging entries noticeably hurt local visibility.
Mobile and fast
A fast, mobile friendly site is table stakes. Google weighs load speed and mobile usability heavily, and users bounce before reading the first sentence.
Read on
- 5 SEO quick wins for SMEs, measures for one afternoon.
- Web development at visualy, when the project is bigger than a landing page.
- EasyWeb, when it should start without an upfront cost.
